Joel has been working as a publication designer for over a decade. His work ranges from business editorial, Calgary Inc., lifestyle and fashion magazines Sway and Avenue (Calgary), to cultural pieces Alberta Views (Western Canada magazine of the year 2005) and Canadian Immigrant. Currently His range of skills can be found at The University of Toronto, as the in-house designer for the Faculty of Kinesiology & Physical Education, where among many (many) other things, he Art-directs Pursuit, the faculty's alumni magazine. The University’s MoveU Campaign won gold for the 2014 NIRSA Creative Excellence Awards.(National Intramural-Recreational Sports Association). And in 2015 for Design Collateral; Gold from Canadian Council for the Advancement of Education's Prix D’Excelence for the opening Of the University of Toronto's newest facility The Goldring Centre for High Performance Sport. And in 2018, Pursuit magazine won the IABC Canada Silver leaf Award of Merit.